Since its establishment nine years ago, Kieslect has been committed to becoming a globally leading fashionable smartwatch brand. Though Kieslect is confident in this regard, it’s also understandable that it is hard for the brand to win the full trust of consumers unfamiliar with Kieslect. Therefore, Kieslect has decided to delve deeper into showcasing the brand’s unique accumulation and integration in the field of fashion. Kieslect’s efforts in the fashion field are reflected in five aspects: product design, marketing materials, offline events, Kieslect’s showroom and souvenir materials.
Kieslect Design Process
Firstly, the design of products. Kieslect has always conducted market research before designing to fully understand the cognition and preferences of fashion from the young, to make sure every model will correspond to current fashion trends. Additionally, Kieslect pays special attention to women’s demands for smartwatches, creating a slimmer design and repeatedly adjusting the color scheme to launch a series of watches specially designed for women.
For product design, Kieslect has won some international awards like the Product Design Award, iF Design Award, and MUSE Design Award, which fully demonstrated the design strength of the brand.
Kieslect Smartwatch Materials
Secondly, for marketing materials, Kieslect focuses on the fashion style of models, and selects models with a strong fashion sense to enhance visual effects; for videos, the editor follows current trends to ensure that the style matches the audience’s preferences.
Kieslect Smartwatch Activities
Thirdly, Kieslect has organized multiple offline events in different locations that combine market characteristics to showcase the brand’s fashion sense. For example, placing billboards at Azerbaijani universities, using fashionable models, and regularly collecting students’ opinions; holding fashion conferences in multiple regions, sponsoring fashion events, and jointly launching limitied edition watches with football clubs in Mexico to create a unique sense of fashion.
Kieslect Smartwatch Showroom
Fourthly, Kieslect’s showroom is centered around simplicity and fashion. Through modern furnishings and elegant design elements, the Showroom not only reflects Kieslect’s pursuit of product aesthetics but also creates a fashionable atmosphere consistent with the brand’s tone, allowing every guest who enters to intuitively feel Kieslect’s insistence on fashion and quality.
In addition, while most brands are still using silicone or metal straps, Kieslect has already taken the lead in the industry by launching colorful magnetic straps.Finally, Kieslect’s materials also incorporate fashionable elements. For example, to align with the brand’s “fashion” positioning, uniforms and hats for employees have undergone multiple revisions, aiming to allow users to personally experience Kieslect’s strong fashion atmosphere when purchasing offline.
News source: pokde.net
