The birth of the Kieslect Actor was not easy. In the early stages, the high cost of materials and technical difficulties with the product led everyone to question whether it was worth continuing.
High-quality Materials, Affordable Prices.
As a product shouldered the mission of upgrading the brand, the Diễn viên Kieslect features the top-tier chips and GPS from China. It is equipped with an LTPO display and ceramic bezel typically found in high-end models costing several thousand dollars, as well as CNC precision machining technology. Originally priced between $125 to $150, it had to be sold at a loss due to the sluggish market conditions in 2023 in order to make it affordable for customers.
Facing Budget Challenges, Sticking to LTPO
It is the first time that Kieslect has developed such a high-difficulty product, investing nearly a thousand R&D personnel. However, the number of bugs far exceeded expectations, necessitating a temporary expansion of the team by several hundred additional staff. Especially on the LTPO display, Kieslect has invested significantly from research to application. To reduce costs, the team considered switching to a standard AMOLED display but ultimately decided to persist, aiming to be the first brand at this price to feature an LTPO display and make a technological breakthrough.
The Final Decision, A New Breakthrough
From the end of 2023 to the beginning of 2024, Kieslect repeatedly considered giving up. Should we continue or terminate the project? Ultimately, Kieslect chose to persist because we believed that the birth of the Kieslect Actor would redefine the brand’s height. After countless efforts and adjustments, not only was Actor launched as scheduled, but it also created a whole new situation for Kieslect in terms of technology and brand power.
Bình luận (1)